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idtitledescriptionavailabilitylinkimage linkpriceidentifier existsgtinmpnbrandproduct highlightproduct detailadditional image linkconditionadultcolorsizegendermaterialpatternage groupmultipackis bundleunit pricing measureunit pricing base measureenergy efficiency classmin energy efficiency classmin energy efficiency classitem group idsell on google quantity
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Required

Your product's unique ID

Tip: Enter a unique ID to help Google distinguish each product from the others. Use SKUs as your IDs where possible.
Required

Your product's title

Up to 150 characters

Tip: Clearly identify what you're selling. A specific and accurate title can help Google show your product to the right customers.
Required

Your product's description

Up to 200 characters

Tip: List the most important details about your product. Use bullets and paragraphs to make the description easy to read for customers.
Required

Your product's availability

Tip: tell customers whether you have your product or not. Enter one of the following: "in_stock", "out_of_stock", "preorder", "backorder".
Required

Your product's landing page link

Tip: provide a link that will allow customers to open a landing page on your website for that product
Required

The link pointing to your product's main image

Tip: make sure that your image is available in one of the following formats: JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp), TIFF (.tif/.tiff)
Required

Your product's price

Your product's price
Required

Indicates that your product has a unique identification number such as GTIN, MPN, UPC, EAN, JAN, or ISBN

Tip: enter one of the following: "yes", "no". You might not have a unique identification number if you sell products such as flowers, bouquets, gift baskets, or handmade goods.
Required if your product has a manufacturer-assigned identification number known as GTIN

Your product's Global Trade Item Number (GTIN)

Tip: you can use UPC (12 digits), EAN (13 digits), JAN (8 or 13 digits), ISBN (10 or 13 digits), or ITF-14 (14 digits) as your GTIN too. Not required if you sell products that don't have GTINs such as flowers, bouquets, gift baskets, or handmade goods.
Required if your product has a manufacturer-assigned identification number known as MPN

Your product's Manufacturer Part Number (MPN)

Tip: if you're a manufacturer, your MPN can be identical to your SKU. Not required if you sell products that don't have MPNs such as flowers, bouquets, gift baskets, or handmade goods.
Required

Your product's brand name

Tip: use the brand name of the product that customers generally will recognize
Optional but beneficial

The most relevant highlights of your products

Up to 150 characters

Tip: include as many highlights as possible to help customers scan sentence fragments that answer the most common questions or that call out the most important aspects of the product
Optional but beneficial

Technical specifications or additional details of your product

Tip: include as many details as possible to help answer any questions customers might have about your product. Enter your details in the following format: "section_name: attribute_name: attribute_value".
Optional but beneficial

The link pointing to your product's additional images

Tip: use to show your product from different angles or in use. Additional images are often critical for customers to understand what the product looks like. The same formats apply as for the main image.
Required if your product is used or refurbished

The condition of your product at time of sale

Tip: enter one of the following: "new", "refurbished", "used"
Required if a product contains adult content

Indicates that your product includes sexually suggestive content

Tip: enter one of the following: "yes", "no"
Required for apparel products

Your product's colour

Tip: use for electronics, home goods, appliances, and anything that differentiates by color. If your product is made up of several colours, you can specify 1 primary colour followed by up to 2 secondary colours that are each separated by a slash (/).

For example: Red/Green/Black
Required for apparel products

Your product's size

Tip: use for electronics, home goods, sporting goods, or apparel if you want your product to appear in results that are filtered by size. Enter a single size per product.
Required for apparel products

The gender for which your product is intended

Tip: enter one of the following: "female", "male", "unisex"
Required for apparel & distinguishing different products

Your product's fabric or material

Tip: describe the main fabric or material that your product is made of
Required for apparel & distinguishing different products

Your product's pattern or graphic print

Up to 200 characters

Tip: use to help customers narrow search results
Required for apparel & toys

The demographic for which your product is intended

Tip: enter one of the following: "newborn", "infant", "toddler", "children", "adult"
Required for products sold in Australia, Brazil, Czechia, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK, or the US

The number of identical products sold within a merchant-defined multipack

For example: one multipack could consist of 3 packages containing 4 manufacturer-packed pens each
Required for products sold in Australia, Brazil, Czechia, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK, or the US

Indicates that your product is a merchant-defined custom group of different products featuring one main product

Tip: enter one of the following: "yes", "no"

For example: a video console (main product) with 3 video games could be a bundle
Required for special country regulations

The measure and dimension of your product as it is sold

Tip: enter the measure in the following format: a number with a unit such as oz, lb, mg, g, kg, floz, pt, qt, gal, ml, cl, l, cbm, in, ft, yd, cm, m, sqft, sqm, or ct

For example: 750 ml
Required for special country regulations

The product's unit base measure for pricing

Tip: enter the unit measure in the following format: a number with a unit such as oz, lb, mg, g, kg, floz, pt, qt, gal, ml, cl, l, cbm, in, ft, yd, cm, m, sqft, sqm, or ct

For example: 100 ml, which means that the price is calculated based on a unit of 100 ml
Required for special country regulations

Your product's energy label

Tip: enter one of the following: "A+++", "A++", "A+", "A", "B", "C", "D", "E", "F", "G"
Required for special country regulations

Your product's minimum energy class

Tip: enter one of the following: "A+++", "A++", "A+", "A", "B", "C", "D", "E", "F", "G"
Required for special country regulations

Your product's maximum energy class

Tip: enter one of the following: "A+++", "A++", "A+", "A", "B", "C", "D", "E", "F", "G"
Required for products sold in Brazil, France, Germany, Japan, the UK, or the US & being a variant

The ID for a group of products that come in different versions (variants)

Tip: use to group your product and its variants to show them together to customers. Use parent SKUs as your group IDs where possible.
Required for Buy on Google

The total number of your product available to sell

Tip: use to indicate how many units of your product you want to sell "on Google"
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A3B5Toddler Girl's Google Brand Organic Cotton Sweatshirt in Bright Blue Size 18 monthsKeep your sweet darling warm in fun, fluttery style with this Zip-Up Hoodie Sweatshirt from Google. Crafted from a breathable fabric, this long-sleeve sweatshirt provides soft and cozy comfort to help their breeze through their busy day.in_stockhttp://www.example.com/asp/sp.asp?cat=12&id=1030http://www.example.com/image1.jpg8.50 USDno"Fashionable lightweight around town sweater", "Easy-dry organic cotton fleece", "Sublimated print for vibrant colors"Sustainability:material:organichttps://static.awesomebrand.com/1111_100-1.jpg,https://static.awesomebrand.com/1111_100-2.jpg,newnoBright Blue18Mfemale60% Cotton 40% Recycled PolyesterButterfliestoddler
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6429416Google Brand - 70" Class 7 Series LED 4K UHD Smart Tizen TVEnhance your viewing experience with this 70-inch Google 4K UHD smart TV. The HDR technology and 4K UHD resolution render sharp details and realistic colors, while a Crystal processor delivers exceptional picture quality on the flat-panel display. This Bluetooth-enabled Google 4K UHD smart TV is voice controllable for hands-free operation and seamless wireless streaming.in_stockhttp://www.example.com/asp/sp.asp?cat=12&id=1030http://www.example.com/image2.jpg699.99 USDyes853764007422GOOG70TU7000GOOG70TU7000"New Display LED", "Resolution 4K (2160p)""Display Type:LED:new", "Display:Resolution:4K (2160p)"https://static.awesomebrand.com/1111_100-1.jpg,https://static.awesomebrand.com/1111_100-2.jpg,newnoTitan Gray70"31.5 kg100 g
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